The European real estate market continues to be an attractive option for investors, with rental properties offering significant returns despite economic fluctuations and policy changes. In 2025, factors such as rising rental demand, housing shortages, and taxation policies will play a crucial role in determining where to invest. This article explores the best locations for rental property investment in Europe.

Key Trends in the European Rental Market

1. Housing Shortage in Major Cities

Limited new housing development is driving up rental prices in major European cities. In high-demand locations such as Dublin, Amsterdam, and Oslo, rental rates are increasing due to the influx of expatriates and young professionals looking for high-quality accommodation. Investors in Dublin real estate and Amsterdam rental properties can expect consistent demand and high occupancy rates.

2. Growth of Short-Term Rentals

Short-term rentals continue to thrive in Europe’s most visited cities. The Spain property market, particularly in Barcelona real estate and Madrid rentals, has experienced an influx of tourists seeking temporary accommodations. Similarly, Paris rental properties and Marseille short-term rentals remain strong investment options despite government-imposed restrictions on short-term leases in some areas.

3. Impact of Tax Policies

Taxation is a key consideration for property investors. While Ireland rental market offers high rental yields, tax rates remain high. In contrast, countries like Romania offer lower tax burdens on rental income, making them an appealing alternative for real estate investors.

Top 5 Countries for Profitable Rentals in Europe

1. Ireland

Average rental rate in Dublin real estate: €31.5/m²

High demand due to limited supply and an influx of skilled workers.

Economic stability continues to support investment in Ireland rental properties.

2. France

Rental prices in Paris properties (€31.3/m²) and Lyon rentals (€15.1/m²) remain on an upward trend.

Marseille real estate saw the highest annual growth at +23.6%, reflecting a surge in demand. Investors interested in short-term rentals in France should stay updated on regulatory changes.

3. Spain

Barcelona real estate market (€30.6/m²), Madrid properties (€25.4/m²), and Alicante rentals (+21.8% annual price growth) remain top choices.

The strong tourist demand ensures continued success for investing in Spanish rental properties.

4. Netherlands

Amsterdam rental properties (€27.3/m²) remain among the most expensive in Europe.

The limited availability of new housing units keeps prices high, making buy-to-let in the Netherlands a viable option.

5. Norway

Rental rates in Oslo rental market (€26.3/m²) and Bergen real estate (€20.1/m²) are steadily increasing.

Investors targeting profitable properties in Scandinavia will benefit from strong demand and limited housing availability.

Where Not to Invest in Rentals in Europe?

While some European rental markets offer great returns, others present challenges:

Denmark rental market: Rental prices in Copenhagen properties (€22.4/m²) are on the decline due to weakened demand.

Greece real estate: Athens rental properties have low rates (€10.1/m²) and limited tenant interest, making them a less profitable investment.

Impact of Economic Conditions

Macroeconomic factors, such as inflation and employment growth, significantly affect rental property investments. High inflation can reduce tenant affordability, leading to stagnation in rental price growth. However, in cities like Dublin and Amsterdam, the continued demand for housing from skilled professionals supports strong returns on European real estate investments.

Rental Market Regulations

Government policies can also impact rental property profitability. Countries like Germany and Spain have implemented rental caps and social housing requirements, limiting profit potential for landlords. Investors in rental regulations in Europe should remain aware of any legal changes affecting their holdings.

Promising Cities for Investment in Europe

Beyond choosing the right country, selecting the best city is essential for maximising rental returns. Some of the most promising locations include:

Lisbon real estate – The growing number of digital nomads has fuelled demand for rental properties in Portugal.

Berlin rental market – The city attracts young professionals, ensuring a stable rental demand.

Vienna real estate investments – Offers high-quality infrastructure and stable demand for long-term rental properties.

Key Factors for Investors in 2025

Short-term rental growth in high-tourism areas (Spain, France).

High rental yields in technology-driven economies (Ireland, Netherlands).

Limited housing supply in major urban centres (Oslo, Amsterdam, Paris).

Tax considerations for real estate investors to maximise profitability.

Conclusion

For 2025, the best countries to invest in property include Ireland, France, Spain, the Netherlands, and Norway. These regions offer high rental demand, limited housing supply, and strong investment returns. Investors looking to enter the European rental property market should focus on locations with growing tenant interest and long-term profit potential.

🔗 Visit our "Countries" section to explore deeper insights, legal tips, and full breakdowns of the European real estate market.

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